Business Marketing — Code of Conduct & Ethics

Each EthicalSite™ accredited online business or business marketing organization agrees to:

1. Tell the Truth
   1. Adequately represent products and services, including clear and candid disclosures of all material terms.
   2. Communicate to customers all material facts about the product or service being sold.
   3. Ensure that all written materials are readily available, clear, accurate and complete.
2. Be Transparent
   1. Openly identify the nature of the business and clearly disclose:
      • All policies, guarantees and procedures that weigh upon a customer's decision to buy;
      • Direct and effective means to contact the business;
      • The terms of any written contract;
      • Any guarantees or warranties accompanying a product;
      • Any restrictions or limitations imposed (e.g. limited supply, maximum number available per customer);
      • The business' return/refund policy;
      • Any recurring commitment into which the customer may be entering, including information on how future billing will occur;
      • Total cost of the transaction, including tax, shipping and handling, and other related charges;
      • Any required product labeling information; and
      • The nature and terms of shipping, including any known delays or shortages of stock.
   2. Provide:
      • An opportunity to review and confirm the transaction before the sale is completed; and
      • A receipt summarizing the transaction after the purchase.
   3. Honor representations by correcting mistakes as quickly as possible.
3. Safeguard Privacy & Secure Sensitive Data
   1. Respect privacy by disclosing to customers:
      • What information they collect;
      • With whom it is shared; and
      • How it is secured.
   2. Secure Sensitive Data
      • Online businesses that collect sensitive data (credit cards, bank account numbers, Social Security numbers or other personal financial information) will ensure that it is transmitted via secure means.
      • Online businesses will make their best effort to comply with industry standards for the protection and proper disposal of all sensitive data, both online and offline.
4. Honor Customer Preferences & Embody Integrity
   1. Online businesses agree to respect customer preferences regarding contact by telephone, fax and e-mail, and agree to remedy the underlying cause of any failure to do so.
   2. Approach all business dealings, marketplace transactions and commitments with integrity.
   3. EthicalSite.com has a zero tolerance policy for any company that sends out "spam" emails. Any member found distributing unsolicited bulk email will have their Website Validation Seal immediately revoked.