Ethical Business Frequently Asked Questions

Question: "What is ethicalSite.com?"

Answer: ethicalSite.com is a web-based company dedicated to protecting consumers and helping them to make educated and informed decisions online. ethicalSite.com is the home of the "ethicalSite TrustSeal" — a World-recognized symbol of Ethics and Trust. By helping consumers become knowledgeable about trustworthy online practices, we empower Web retailers across the globe to stand by the ethicalSite Code of Ethics.

By agreeing to Tell the Truth, Be Transparent, Safeguard Privacy and Embody Integrity, you are able to display the powerful ethicalSite TrustSeal on each of your websites' pages. A symbol of ethics and trust, the TrustSeal dispels customers fear so they become confident they can trust your ethical business.

Question: "How can I display the TrustSeal on my website? How much does it cost?"

Answer: Simply sign up for your 30-day trial membership and agree to the EthicalSite Code of Ethics to instantly be able to add your own personalized TrustSeal to each of your websites' pages. All ethical and honest online businesses are welcome to join, add the TrustSeal, and increase consumer confidence.

After your 30-day trial membership, you will be charged $27.95 / month.

But, if you are unhappy for any reason during your trial, you can cancel your EthicalSite membership and you will not be billed.

Question: "How do you approve online businesses and keep them honest?"

Answer: Our automated approval system means that all online business can have their TrustSeal up and operating within minutes. And the TrustSeal will remain active as long as the business complies with the ethicalSite Code of Ethics. Any misuse or unethical behavior will result in a disabled TrustSeal and a suspended/terminated account.

Question: "What is the Customer Confidence Sales Catalyst Page?"

Answer: Once you sign up with EthicalSite.com, you will have the opportunity to create a Customer Confidence Page for each website you enter into our system. This Customer Confidence Sales Catalyst Page will appear anytime a customer clicks the TrustSeal on your webpage, but will also be search-engine-optimized to appear in the Google results anytime a customer searches for information about your website.

Question: "Why do I need the EthicalSite TrustSeal?"

Answer: Adding the EthicalSite TrustSeal to your website can drive away consumers' fears to increase the chances they'll buy from you. When consumers sees the TrustSeal displayed on your website, they are more likely to trust that your online business is honest and ethical. This psychological change has been known to increase sales by as much as 22%!